Unety’s mission is to level the playing field of an otherwise biased lending system that favors big corporations. We connect business owners to the largest network of sustainable capital providers in the U.S., ensuring that businesses of all sizes can afford the benefits of clean power.
This innovative approach to investing differs radically from other programs. The best, smartest loan is a lot more than just borrowing money; it’s about making money. We believe that better financing yields bigger results and that the financial lending system should work for all businesses, not just large corporations. It’s our goal to help small businesses access the same clean energy advantages long enjoyed by major corporations, to power themselves and their profits.
We are a team of experts with a unique combination of technical skills and insider industry knowledge, driven by extensive experience solving problems in technology, real estate, sustainability, and finance.
Together, we founded Unety with the shared vision that small businesses should be armed with the same tools that big corporations use to access the benefits of clean power. And today, we operate a platform that uses low prices to accelerate the adoption of clean energy best practices and put money back into the pockets of our users.
Parker White oversees corporate and growth strategies, financing and resources, and operations as the CEO. Previously, Parker was the Director of Commercial Real Estate at Hannon Armstrong Capital, where he was responsible for the origination, structuring, and underwriting of over $75mm of energy project financings. Before joining Hannon, Parker led project development teams at Jones Lang LaSalle; first, as head of Energy and Sustainability Services for Greater China and then as Vice President of Intelligent Building Solutions for North America. In these roles, he delivered energy retrofit solutions to over 150mm sq.ft. of commercial properties. A graduate of the University of Tennessee with degrees in Marketing and Statistics, Parker completed graduate studies at Jiao Tong University in Shanghai, China.
Justin Pincar leads Unety's technical and product vision as CTO. Based in Silicon Valley since 2009, Justin started his career working for and with global leaders like Google, Facebook, and Boeing to manage their mission-critical services handling billions of impressions per day. Later, Justin founded multiple businesses himself, including the online learning platform, Achievable, the Bitcoin casino, BitSalon, and a development and recruitment agency that serviced hundreds of projects for dozens of small and large enterprise clients. This experience bringing ideas to life at every stage of development allowed Justin to learn technical architecture and operational strategies that have been critical to the creation of Unety. Justin has a dual major in Computer Science and Human Computer Interaction (UX) from Carnegie Mellon University.
High energy marketing leader with over 13 years of experience in developing and leading teams to define and deliver differentiated experiences that drive revenue and build customer loyalty. Strategic leader with demonstrated success in recognizing and maximizing individual, agency and cross-functional team strengths. Passionate coach, player, brand champion and change agent bringing innovative and customer-focused approaches to business opportunities to companies like Sapling, Glassdoor, Verizon and more.
Angel Ochoa advises user workflow and UX theory and overseas workflow management of financial closings as the Senior Transaction Manager. Groomed in New York City, he amassed a robust background in commercial real estate finance - in every step along the way, focused on process improvement and customer experience. After starting his career in commercial mortgage investment with Guggenheim Partners, he has since worked for and with some of the most prominent brands in sustainable finance, including Hannon Armstrong Capital. Angel received his MA in Anthropology from New York University with a focus on urban studies, a Certificate in Commercial Real Estate from Cornell University, and he graduated from the University of Chicago with a BA in Human Development.