When I originally founded Unety, I made it our mission to level the playing field of an otherwise biased system that favored big corporations with special access to financial tools that uniquely made green building projects accretive.
I was raised in a small community, solely made up of mom-and-pop businesses, whose owners largely tried to live their values while eking out a living. Limited local opportunities led me to leave my hometown, and my journey shaped Unety's mission. I moved to New York City, and for 10 years my career focused on greening over 10 million square feet of commercial properties around the world. In that time, I witnessed a paradigm take shape: sustainability resources increasingly flowed to large players, while small businesses, like the ones in my hometown, were left stranded.